Alrighty welcome to the freebie! When Suzi and I were sitting down to simply and accelerate your progress on this course, we really debated on the best way to launch a valuable freebie quickly and simply.
At first we wanted to teach photoshop, powerpoint, and other pro-level tools to help you create incredibly well-designed PDFs and ebooks…
But deep down we knew that really wasn’t serving you
The best freebies:
Solve a problem for your reader
Are simple to create
Are simple to consume
I mean learning how to build a blog in the first place is a huge learning curve! We didn’t want to add another huge one for you, and after a lot of thought, we realize we didn’t need to!
The freebie you are going to create will accomplish all 3 of these goals perfectly, and won’t require any additional tech or learning curves.
We are just going to create a page on your website that is hidden from your readers (not in your header, footer, or linked to anywhere from the site). It’s basically an island with no boats travelling there.
The ONLY way to get to the page is to have people “opt in” to your email list, at which point we will EMAIL them the link to the page.
The page will include 7 of your best tips on your topic. They should be focused around a specific problem you know your audience has struggled with, and one that you have solved or are at least further along than your ideal readers. Here’s how I would lay out the page
The 7 Secrets to Quicker and Easier Homeschooling WITHOUT Yelling, Bribery, or Sweets
I like this headline format - The ## Secrets for [Benefit] Without [pain, undesirable outcome]. Play with it and find both the pleasure and the pain that your audience is dealing with and try to address both of them with your headline.
The intro paragraph should be short and sweet. A quick bio about you (<100 words ideally), and why you are qualified to be sharing this with them.
Don’t worry about actual credentials or prizes, simply focus on your experience and outcomes - that speaks louder than college degrees these days.
Then transition into the list with something like:
“Okay, now with that out of the way, I’m super excited to share the top 7 secrets I discovered on my OWN path to achieving homeschooling success. Let’s start with #1”
The rest of the page will be a content pattern of Image, Headline, Content, Action Item. Let’s do the first together.
Secret #1: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about
Secret #2: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about
Secret #3: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about.
Secret #4: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about.
Secret #5: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about.
Secret #6: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about.
Secret #7: Share an actionable tip here to help your audience
Here you want to talk about the what, why, and the how for this secret. What is the secretary, why does it work / why is it important, and how do you do it properly.
You don’t want to give away the farm here, because you want to leave room for your eventual products and services later on. I would target 200 - 500 words per secret.
Call to Action: Every secret should have an actionable tip or thing to think about